Calling for good causes
So, in case you missed it yesterday, our news team was present at the launch of a new era. Or so the people behind thepeoplesoperator.com would have us all believe.
And on first inspection, it’s hard to see anything else.
It’s a new mobile virtual network operator (MVNO), piggybacking on the EE network that offers a more ethical choice for UK mobile customers.
By signing up here, consumers will see 25 per cent of the cash they pay for their calls and texts going to good causes.
MVNOs are nothing new - in fact the UK mobile market is awash with them already, and nearly all of them are successfully catering for niche markets.
But this is potentially the first one that could seriously take on the big four operators in any meaningful way, simply by giving people a choice that might be more palatable to many in the current climate of big corporations dodging taxes. This could prove popular. Especially when they get their hands on the new 4G network too.
Worth watching.
Tags: WebsiteOfTheDay Websites Software Online
WEBSITE OF THE DAY: The People?s Operator originally appeared on http://www.pocket-lint.com on Tue, 20 Nov 2012 01:00:00 +0000
Source : androidtabletblog[dot]com
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