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Thursday, November 1, 2012

Foursquare App for BlackBerry First to Feature New Logged-Out Explore

Foursquare Explore on BlackBerry

I’m fairly open with social media in my day to day life – especially when it comes to earning badges and checking in on Foursquare, a free app that helps you and your friends make the most of where you are. On a recent trip to New York City, one feature I found particularly useful on the Foursquare for BlackBerry ® smartphones app was Explore. It helped me find the perfect nearby place for a mid-town lunch and pointed me in the right direction to some of the city’s most recommended hotspots.

Until recently, this has only been available to Foursquare users who have signed up for an account, but now it has been updated so that anyone can find the best places nearby by using Foursquare Explore — no signup required. This amazing mobile feature is available first on BlackBerry devices!

Curious how it all works? I got a chance to chat with Pete Nofelt at Foursquare and he wanted to pass this along to our readers:

Recently, we made Foursquare Explore available to everyone at Foursquare.com, even for people who haven’t signed up or checked in. Inspired by the possibility of making Foursquare available to as many people as possible, our BlackBerry team went to work during a company hackday to create a logged-out experience for mobile, too. Starting now, all BlackBerry users can download Foursquare and start searching for amazing places, before they’ve even signed up. Now, anyone can search for “lunch special,” “Thai,” or “spring rolls” using Foursquare Explore on their BlackBerry. Foursquare finds the best places nearby, and shows photos, tips, hours, menus and more to help people decide. Explore gets even more powerful once you sign up for Foursquare and start checking in. We can customize Explore based on what you like, where your friends have been, and show you money-saving specials from businesses you love.

By analyzing nearly 3 billion check-ins and 30 million tips, Foursquare can provide amazing local recommendations for places, even for someone who hasn’t signed up or checked in yet. To help people find the best places, we look at a bunch of signals, like what’s popular in the neighborhood, where the local experts go, the time of day and more. Plus, our search is flexible – you can search for a type of place (‘sushi’), a particular item (‘veggie burger’), or a specific place. Because Explore searches through those tens of millions of tips, Foursquare is designed to find exactly what you’re looking for.

Have you been holding off from using Foursquare because you didn’t want to sign up for a new account, or because you’re new to social media? Now you can use Foursquare Explore on your BlackBerry smartphone and use their extensive database to your advantage. Download the update today and let us know what you think in the comments below.

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