iPad Mini Wins Eye Tracking Study, Most Recognized and Wanted Device of the Bunch

A recent study done by the folks of EyeTrackShop involved the top 7 inch tablets and placed them in front of participants, tracking their eye movements. The aim here was to determine which one was the most popular model among them. The duelling devices were the iPad Mini, Nexus 7, Nook HD and Kindle Fire HD.

Test subjects had a glance at them and then at the company’s current advertising campaign, with the result being that the iPad Mini won with a 40% higher purchase intent than its rivals. This means that just by looking at the Apple 7.9 inch tablet, users became more interested in buying it than the rival products. It seems that Apple applying for the “rectangle with curved corners” is paying off, since its format has become recognizable by the masses.

The study was conducted on 600 users who allowed access to their webcams and were shown the tablets before being asked follow-up questions. About 25% of the respondents said that they intend to buy a tablet within a month. Heat mapping and gaze opacity were analyzed in the study. The Kindle Fire HD was second when it comes to recognition, getting 52% recognition, compared to the iPad Mini’s 73%. Most respondents said that the price is a very important aspect when shopping for a new product.

Related posts:

1. iPad May Cause Neck Pain and Headaches, According to Study
2. One in Five Teens Has an iPad 2, Says Piper Jaffray Study
3. iPad 4 Parts Leaked Even Before the iPad Mini is Here

Source : androidtabletblog[dot]com

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iPad Mini Launch Gets Short Queues: Sign of Times or Sign of Tides?

The iPad Mini debuted officially this morning, with the usual queues in USA, but not the usual number of participants. This could either be the sign of times and Apple’s end of reign of the sign of the tides caused by Sandy, that swept the East Coast. Although in the picture here we can spot a bit of sunshine, the infrastructure is still messed up by the storm…

New York City Apple Stores may get lower traffic, but what about the rest of the country? Apparently Apple Stores all over the country and the world have shorter lines than usual for product lines. People have thus reacted to the $329 price tag, to the debut of the Nexus 10, the cheaper Nexus 7 and the 32 GB 3G Nexus 7…. Even the preorders are slower than expected, so something is amiss here. Reuters is saying that in Australia the lines were hugely shorter than at past iPhone launches.

Some people in line only had to wait for an hour and a half, while people at the front were present there since 4.30 AM. In USA at Apple’s famous 5th Avenue Store in New York City there was only one person in line yesterday afternoon. In Japan and South Korea lines of over 300 people were confirmed and in Amsterdam there was a pretty good turnout. In UK it was a disaster, by Apple standards, with people walking in and buying an iPad Mini with no lines… Should we rush and call this a failure?

Related posts:

1. Apple iPad Mini to Launch This Year, Being Priced at an Affordable Rate
2. iPad Mini White Supplies Go Short Due to Massive Demand
3. Apple Broadcasting iPad Mini Launch Live on Its Website; Starting at 10:00 a.m. PDT

Source : androidtabletblog[dot]com

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